How to be online 24/7 without breaking a sweat!
Let’s be honest.
Bots have re-invented the term 24/7.
They do all our bidding long after we’ve closed up shop and make sure we have a blooming business waiting for us when we return in the morning.
Yes! All that without having to go through the tedious cycle of the buyer’s journey.
Isn’t that the absolute dream for all businesspeople?
If you’ve heard about AI (artificial intelligence) bots, we know what you’re thinking.
‘‘What about the personal human touch I provide to customers?”
This will be preserved and even improved because these bots don’t go to lunch, use the restroom, or have a nervous breakdown.
These bots are created to learn your responses, your mannerisms, and the frequent conversations engaged in when you’re communicating with your clients.
In short, your clients won’t even realize that you’re off dealing with other important facets of your business.
If you’re familiar with bots, then you’re probably thinking,
“They won’t be applicable in my type of business”
As long as your business has gone digital, then an AI bot is within your vicinity. Whatever you can do, it can do it better – for you.
Visualize the famous Twitter bots that were, according to Cnet.com, “2.5 times more influential than humans during the 2016 US presidential debate” This means that bots were found to be more successful at influencing opinion on the platform than “highly influential” personalities.
That’s for the political world but what does this mean in business?
This means that AI bots have the capability to shape opinions and decisions. Think about it.
Wouldn’t it make your life simpler if you didn’t have to spend so much money and resources trying to convince people to buy your products or services?
Bots clear off the mental heavy-lifting that comes with strategizing on how to gain social media engagement. This leaves you with much-needed space to work on the creative aspect of improving your products and services!
What are social media bots?
Put simply, these are algorithms that act in social media networks. To the outside world, they look like real users and interact in the same way that a human being would online. They come in all shapes and forms and frankly are almost always borderline perfect. You can find these bots interacting on Facebook, Twitter, Instagram, and also Whatsapp!
There is no one size fits all when it comes to social media bots. Some are programmed to support clients and focus on business tasks. Others create fake users and followers and add likes on profiles or pages.
Building a bot requires careful expertise but there are always sites online that can spew a generic one out. These bots aren’t as flexible as custom-built ones and they are restricted in what they can do for you.
These bots are unbelievably natural and a study showed that 30% of users on the internet can not tell the difference between a bot and an actual human user. Frankly, we don’t blame them! Another study reflected that bots are intelligent enough to gain the trust of users online. Isn’t this useful information for a business like yours?
If you’re still starting out, we understand that it feels comfortable dealing with the day-to-day routine of building a business from the ground up. But here’s a thought. Wouldn’t those monthly or yearly business goals roll out faster if you had a worker handling other time-straining tasks?
It would also be a strong reduction in your marketing and sales budget leaving you with excess resources that can be used in other parts of your business
Why do I need a social media bot?
Within this age, every business should have a social media bot. The bigger brands already do and their annual revenue reports reflect success. But why should you get one built for your business? Here are a few reasons.
- They can be programmed to do a wide range of tasks efficiently and quickly, whilst assisting you to deliver fast and accurate responses based on a set of data.
- They’ll effortlessly double your income and conversions because they are working full-time around the clock.
- Bots can easily keep up with trends, follow relevant personalities in your line of business, like, and comment based on data collected in the form of videos. This means your business stays up to date plus with information that is properly classified.
- They aren’t human so repetitive responsibilities don’t tire them out, thereby leaving you with work done to precision.
- Based on your search criteria and permissions, they can assist you to get quicker recommendations for a new office or the best bank to open an account with. It’ll even open the account for you making it thoroughly reliable.
- It is easy to install and set up at the relevant social media platforms and can save a lot of time for the users and companies. At Shirishanu we make sure that we set it up for you and help you with maintenance until its an effortless task.
- They keep track of all the activities they are engaging in online and you can extract this data for the benefit of your future business strategies
The most important takeaway from this article is that bots keep you online whilst you’re offline. They also increase your business revenue to levels humanly impossible! If you’re in the fast-food business then bots will make your life (and your clients’ lives) easier by making it ridiculously easy to order and make a payment. Clients will always recommend your business as fast and efficient which we all desire.
Social media bots can also help you unclutter your emails. The struggle to keep up can be real when you don’t have an assistant that can sort that out for you. If your target audience is dominantly offline or you prefer to send SMS’s then give us a call for our bulk SMS service. You can rest assured that your recipient has received your alert whether they have an internet connection or not.
Bots are quickly taking over the business world and it’s imperative that you stay ahead. Your competition likely has one and the inability to make a prompt and essential business decision such as this one will cost you good business and money. If you’re interested in a demo or more information concerning bots, please fill in the form below and we’ll be right with you.