What is Bulk SMS
Bulk SMS messaging is the broadcasting of large numbers of SMS messages for delivery to mobile phone users by advertising and media organisations, banks (for marketing, fraud control, One-Time-Passwords) and consumer brands for entertainment, enterprise and mobile marketing and billing reminders. The potential use-cases are unlimited as various industries can use Bulk SMS to advantage. To get started using bulk SMS, go here.
The benefits of using Bulk SMS in Zimbabwe
Some of the benefits of using our bulk SMS service are shown in the infographic below:
1.More than 95% of all SMS messages are read within the first 5 minutes of being received by mobile users
This means any marketing material that you sent to mobile users will reach 95% of your target audience. No other marketing method produces the same rate of reception. Consumer products have been known to double sales after a successful campaign.
2. Cost Effective and Effectictive (High ROI)
Many small to medium sized enterprises find the cost of newspaper advertisements, billboards, TV and radio show commercials cost prohibitive. However, Bulk SMS marketing is a paradigm that makes effective marketing accessible to these organisations since it has slow set up and running costs that campaigns can be launched and executed for a tiny fraction of costs associated with the more traditional marketing methods. Where else can you contact 1000 customers in a matter of seconds for as little as $25?
With this cost effectiveness and high return in investment, bulk SMS marketing is an essential and critical marketing tool for SME organisations
.3. Personalised
SMS messages feel very personal, in this world of instant messaging apps such as Whatsapp, Facebook and other social media. Clients feel that the supplier/service provider cares more when they receive an SMS message and are more inclined to take action in accordance to the Bulk SMS message. This can be a call to action to persuade the client to buy more or to settle a bill, or even to participate in a promotion.
4. Targeted to mobile users who are more likely to bring more business
Billboards, newspaper adverts and radio shows commercials are literally a stab in the dark. One hopes that the message would reach the right people who hopefully, in turn, will perfom the call to action. For any organisation keeping an eye on costs, this becomes really expensive, really fast, These costs may be reduced by making sure every marketing message that you send is as highly targeted as possible. Bulk SMS marketing achieves this because of its permission based nature where everyone who receives a message will –
a) already have a relationship with you, and;
b) have agreed to receive marketing messages from you.
This means that those who receive Bulk SMS messages are already customers as well as being hot leads for new sales. Statistics show that it is easier to resell to existing customers than to gain a new customer , so therefore Bulk SMS reaches those customers and clients for you.
Are you ready to get started? Contact us